Mr Surf’s: The Premier Surf Shop on the Emerald Coast of Florida in Panama City Beach. Est. 1982. We provide the Gulf Coast & Panama City Beach with the best customer service, and selection of surfboards, paddleboards, skimboards, skateboards, and surf & beach apparel for girls & guys. We offer Surf Lessons, Paddleboard Lessons and Rentals (surfboards, paddleboards, bikes, kayaks, skimboards). We have a Daily Surf Report for the Emerald Coast and Panama City Beach. We also have a specialty gift shop with Local Arts and Crafts, and a new Barista Bar & Cafe with the best coffee and unique dishes and baked goods.