Back in 1968 Bob Wise opened a small shop on Wawona Street where he shaped and glassed surfboards for the local surfing community. As surfing grew, Bob began selling boards from some of the world's most acclaimed shapers. Today, our state of the art shop houses hundreds of surfboards, everything from fish to longboards and more wetsuits than you've ever seen.
Born in the Outer Sunset of Ocean Beach, San Francisco. La Playa Surf Shop is here to serve & strengthen our Surf community with respected handcrafted DING REPAIRS and humble customer service.